The Fair and Lovely Prototype (part 2)

“Don’t play outside in the sun, you’ll get dark.”

“She’s so pretty, so fair and slim.”

We’ve all heard the familiar phrases. The idea of being fair and lovely is ingrained in our heads before we can even formulate complete sentences. Divanee Magazine published an article titled, “The Fair and Lovely Prototype” in 2004. An excerpt is below.

“Although South Asian women in the United States have now become more highly educated and career-oriented than ever, they are still entrapped by society’s unrealistic expectations and silent but deadly physical norms. We have assimilated ourselves into Western society, yet still retained the portion of Eastern mentality which can be so damaging to a woman’s self worth and self-esteem.”

We love the new Dove campaign. Check out the video below. If the link does not work then click here.